Nowadays, it is very common to turn to Google when we need to search for some information. And even more common is that, among the results, we find various blogs whose posts do not inform everything we were looking for. But, when it comes to business, if you already have a blog (whether on WordPress or not), one question arises: what purpose does a blog serve in a marketing and sales strategy? After all, blogs are virtual spaces used to publish articles.
Although this generates relevance and authority Middle East Mobile Number List for the writer, companies do not survive only with well-written texts, right? Well, actually, blogs have become increasingly stronger channels for achieving business results, as long as they are used strategically . And so that you know how that is done, we decided to produce this article. Therefore, continue reading to better understand what a blog is, how it should be used in marketing and sales actions, and also how you can create one today.
There was a time when blogs were personal channels that the public used to talk about their lives and other personal matters. But, it is clear that, today, that panorama has changed. A blog is a digital tool used by companies to attract their ideal audience and generate engagement with the aim of obtaining more business opportunities . Contrary to what some believe, a corporate blog is different from a website , since its proposals are different, as you will see below.