Customer loyalty is worth constantly monitoring. A special NPS indicator is used to measure it. What can you gain from it? What is the NPS indicator? What does the NPS survey look like? Why use NPS research? How to increase the NPS indicator? What is the NPS indicator? According to the consulting company Bain & Company, the cost of acquiring a new customer is even 5-7 times higher than the cost of retaining it.
What's more, in highly competitive markets, this amount is systematically growing year by year. Another problem is the declining customer loyalty to specific brands. In order to photo editor operate effectively on today's market, you need to constantly monitor customer loyalty and, based on the results obtained, create solutions that are supposed to improve the company's situation. The NPS indicator is helpful in research. The NPS indicator was invented in 2003 by Fred Reichheld, the author of The Ultimate Question.
The concept was spread by the SatMetrix company. Today it is used all over the world. NPS is an abbreviation of the English term "Net Promoter Score", which can be translated as "Net Recommendation Index". The indicator is used to assess customer loyalty to a brand, company, product or service - it estimates the possibility of using the offer again and recommending it to friends, family or friends. The NPS applies wherever the activity is based on the sale of products or services.