Therefore, before you start promoting on social networks, you need to have clear answers to several questions. What is the target audience? When promoting products or services, you need to understand who will benefit from them. What kind of people are they, what gender, age, what is their lifestyle, income level, job, hobbies? What needs does this particular group have, and how will the advertised product or service help satisfy these needs? Only a clear understanding of the characteristics of the target audience will help you create a really working plan for promotion on social networks.
In which social networks should the activity be carried seo expate bd out? At first, the wider the reach, the better, and you can immediately publish the same content for all social networks to save time. Over time, it will become clear which social networks provide the optimal response. Of course, there are certain stereotypes about social networks. For example, TikTok is considered a teenage audience, and Odnoklassniki is called a social network for those over . But sometimes the audience brings surprises. In the same TikTok, large and reputable brands are successfully advertised, which, it would seem, are not designed for teenagers.
What target actions should the campaign lead to? You need to decide on the most important conversions. This could be: subscribing to the newsletter, adding items to the cart, leaving phone numbers, registrations, sales. It is then useful to compare the expected results with actual achievements in order to evaluate the effectiveness of advertising work and make adjustments to the published content. How to decide on a budget? You can invest in increasing your audience reach by creating content in-house without hiring expensive specialists. This is most appropriate in cases where a business project does not have a substantial budget and is at the very beginning of an advertising campaign. Expanding reach and involvement will allow the company to become recognizable and receive reposts on personal pages. How to count conversions.