What new features must a video have today to be successful online? To answer these questions and understand how to look to the near future, it is necessary to start from the public . People have faced a completely new period, they have developed new habits and today they expect something more in line with their new needs from brands. Even video marketing strategies cannot ignore these ongoing transformations. Video marketing in the new post-COVID- digital era Return to index How the customer has changed in the post COVID- period What happened more or less all over the world at the beginning of marked an epochal and profound change in our societies , destined to be felt for a long time to come.
An epidemic for the first time in contemporary times has forced the population of most countries in the world to stay at home, with very restrictive regulations from governments. People went through moments of strong disorientation, fear and a sense of precariousness . Everyone has seo expater bangladesh ltd witnessed the long queues at the entrance to supermarkets and the desolate images of large deserted cities. In a few days, everything was closed and all activities remained suspended until further notice. In this situation, people have had to invent a new, completely home-based daily life.
For this reason, to deal with long hours on the sofa, social networks have experienced an even greater surge and the online world has acquired a central role . With the sudden disappearance of the social and physical world, digital was called upon to make up for this lack. What emerged from the first moments? The video has confirmed itself as the favorite and most "consumed" content by users . Netflix reached million new subscribers, as did other digital video entertainment platforms. But entertainment isn't the only sector to have seen audience spikes training-related videos such as webinars, podcasts and live streaming also saw great growth.