Learn more about the topic with the most interesting content on eCommerce Selling on Amazon tips for getting started Coronavirus and eCommerce advice and strategies for the crisis eCommerce KPI Strategic Guide Return to index What are the prerequisites to start the BOPIS strategy? Now that you understand what BOPIS is and how it is structured, it is important that you are ready to have all the tools necessary to start offering this service to your customers. The good news is that the tools are easily available and their use is basically simple, you need a few things .
A website or app to allow your customers to place an order These tools are obviously indispensable for a BOPIS strategy and will allow you to connect the online shopping experience with the offline shopping experience . As far as sales on mobile devices are concerned, one of the best seo expater bangladesh ltd ways is to create an app that can provide the customer with a fast, simple and pleasant shopping experience. Let your customers know when their order is confirmed, when it's being prepared and ready for pickup. At least one collection point Clearly, the BOPIS strategy cannot be applied if there is no physical point of sale or in any case a collection point .
At a minimum, you need a place for your shoppers to come and pick up their purchases. We advise you to locate the store in a strategic point , possibly busy, so that it is easy to pass through those streets. If you locate the pickup point in a dead end of the city, your buyer may not like to reach it and will give up on placing the order, even if he had considered your product. . Technological capabilities In the world of BOPIS, you can't help but be technologically literate. To best engage the customer, technological innovations are the starting point in building a fantastic customer experience.