The main goal of customer success is to generate value that goes beyond the value of the product. The objective of customer success is therefore to build an increasingly stronger relationship with its customers to generate trust, loyalty and increase the value that a customer Customer Lifetime Value generates over time for the company. Marketing and Sales are undoubtedly the real boost to a company's growth . Without marketing or sales it is actually difficult to grow, even if in a fast world full of distractions like today they are certainly not the only winning factor. With the confusion of messages that each of us is subjected to every day, marketing and sales can no longer be the only vectors of sustainable business growth, precisely because they risk getting lost in the background noise.
The starting point is a phrase by John Jantsch that I photo editing servies quote verbatim translated by me a sale remains an "unfinished" sale until the customer receives a result So we must take into consideration a third pillar that contributes to the growth of turnover in the company and which, not coincidentally, is based on customer management customer success . Content index Customer success definition and why it matters Why design a customer success strategy How to design a customer success strategy Customer success strategy practical advice Who needs a customer success strategy.
Who is the customer success manager What is the difference between customer success and customer support What is the difference between customer success and customer experience Customer success customer centric culture Practical advice and examples for creating the customer experience Customer success definition and why it matters Customer success means structuring customer relationship management processes , reading in advance, preventing or actively managing their questions, objections, challenges or problems.