In the article we will analyze other differences, from the point of view of: costs and investments focus of the message visibility of communication measurement times tracking of results The main characteristics of B2B digital marketing The digital approach uses all the tools available online: website social media email marketing blog banner sponsored ads video By addressing a specific target audience, the message is customizable and its diffusion, in time and space, is modulated according to needs.
From these first differences derive other elements that diversify wedding photo editing service traditional marketing and the digital marketing plan. Understanding them is useful for creating an effective and integrated strategy , capable of supporting the company in the current B2B market. Download the ebook Costs and investments The investment required by traditional marketing tools is considerable: advertising on TV, radio and press requires high amounts both for the production of materials and for the purchase of broadcasting space. While creating an online campaign has much lower costs, both to create the content and to reach the target: many tools are free and.
The paid options on social media start from figures that are sustainable for any company. By focusing on quality rather than quantity of contacts, efforts are also optimized from an economic point of view. Focus of the message Marketing, until some time ago, put the product at the center of attention: communication was focused on promoting the qualities of an object or service, trying to be as persuasive as possible, so as to stimulate the consumer's desire and push him to purchase. Today, prospects no longer passively suffer this type of advertising and offer their attention only to what may interest them.