It allows you to track an incoming phone call and evaluate the return on investment in a particular advertising channel. Using it, you will know exactly which ad or even search query works well for generating leads. What is call-tracking and why is it needed This technology is necessary, first of all, for the owners of online stores and websites, if a significant part of applications and orders falls on phone calls (more than 40% of all requests from the site.
Call tracking is a modern replacement for managers. The system itself records a conversation with a potential buyer or client, decrypts it, processes it according to photo editor all the rules of CRM marketing and enters the information into the database. Mistakes are out of the question, as well as painful questions from the caller about where he saw your phone number. Free verification of call tracking and advertising.
How the call tracking system works The mechanism of call tracking is simple and consists in the automatic “substitution” of your company number on the site. It sounds intimidating, but in reality everything looks different: A customer visits a website that advertises your product or service The program shows him a unique phone number from a pre-prepared pool of virtual numbers A person interested in contacting your company makes a call.