For example, when we use Amazon Alexa and ask any question, "What will the weather be like tomorrow?", this search is not like a formulation written on the Google bar with the words "Weather Rome December 15th". It's a longer question and in SEO the marketer must also take into account the fact that requests and searches are made differently when using virtual assistants. A 50% increase in voice searches is expected in the new year. They are more conversational, immediate and are even linked to localization. They are also able to recognize voice commands through natural language processing. In this way they not only learn our way of speaking, but also our behavior and interests.
Voice interactions simplify many tasks. This way communication is easier. But how can you exploit this potential if not in digital marketing? Many businesses can employ voice search and make the most of it. Voice search is increasingly widely used and, as we have said, is intertwined with web designs and development service artificial intelligence, which now has a limited margin of error. It is possible to identify in this an effective strategy to better reach the customer. Back to trends↑ Marketing trend 2019 2020, improve SEM 3. Improve Search Engine Marketing Google Ads Google Ads has been a major player for years, but like everything else, it continues to evolve.
Gone are the days of simple PPC and generic keywords. Many of Google's latest features involve machine learning and customer-centric marketing. This means that ads reach people during all stages of the buying cycle. To do this, Google connects three optimization technologies including automatic bidding, automatic targeting and automatic ad creation. Using targeting, these ads appear where they will get the most meaningful response for the most value. Programmatic advertising Programmatic advertising means using artificial intelligence to automate ad buying so you can target more specific audiences.