Throughout this journey, digital marketing has a lot to contribute, and thus the channels, formats, and interactions multiply. The ubiquity of brands is an effort to be in all those spaces that potential customers inhabit, to be able to speak to them in their same language, through the format and channel with which they most identify.
Back in 2004, American economist Philip Kotler outlined a list of principles for a New Marketing. This list, surprisingly current, has managed to capture the America Cell Phone Number List evolution of purchasing habits and the way in which the Internet forever changed the rules of the game. Let's review each of these principles. The power belongs, today more than ever, to the consumer.
Access to information has made people know very well the product or service in which they are interested. Consequently, the role of marketing and sales teams has changed to become more consultative, advising customers to make their purchasing experience the best possible. The offer must target the right people.